What do you sell and is that really what the market buys?
Who actually makes the purchase decisions and what will tempt them to you?
What will make a larger market segment respond to your product or service?
First, we’ll help you answer these questions and then we’ll help you plan the way forward.
Once you have these answers you have the foundations for making decisions across all aspects of your business. We call this our Marketing Foundations process and it has helped many businesses sort out the direction that will work best for them.
Getting starting is the hard part - call us to help.
Marketing Foundations was an excellent exercise in bringing staff together and giving them a feel for the ‘big picture’ of our organisation. Steve Larkins, CEO, Construction Industry Training Board
The Marketing Foundations Project was an outstanding success and I recommend it to every organization. Warren Bund, Managing Director, Fletcher & Lawson Property Finance