Simple Business Development Tips
- Test your advertising’s true effectiveness (place a different phone or email contact in each publication and record the responses)
- Develop an offer (when everyone else is trying to sell, do the opposite and buy new business by providing a special offer to open the door and start the relationship)
- Teach your people how to network (properly) and watch sales grow
- Conduct research (ask all new callers where they found out about you, record and analyse the results monthly)
- Zag, don’t zig (review what your main competitors are doing to promote themselves, identify what would be the complete opposite… then do it)
- Review your marketing budget (assess how much was spent on sending messages, generating transactions and developing relationships then ask yourself – is this the way to develop my business or just spend my money)
- Ask yourself – “when did we do something new?” “when did we do something different?” “when did we actually do something?” – then do it, but make sure it is new, different and worth doing (IE will it improve your business?)
- Conduct research (phone 8 of your best customers/clients and ask them what you could do to improve your service)
- Read a newspaper and count the number of articles you could have provided a comment on or been featured in (then consider commissioning a media plan)
- Visit a competitors’ store, or website and ask 3 staff members if they would buy from this organisation (and why or why not)
- Enrol in a training course (but one that will provide you with the skills to gain more business)
- Review what you did in the last 5 days and ask yourself “how much of my time brought about a return or income?”
To find out more about how those simple tips could dramatically increase your business contact us