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Case Study - 3

Advantex International

Advantex International was floundering to identify and access a market for its customer relationship management product when they approached Loud to review the situation and recommend strategy options.

Due to the tremendous foresight of the management of Advantex, a complete corporate restructure occurred and services such as call centre and technology configuration services were added.


Situation review, research, marketing, advertising and public relations strategies, future planning, product structuring, identity and promotional materials development.


Created a $1.5M trading platform.


Many consultancies have been involved in our business but none have offered the strength and strategic approach that pervades that of Loud. Our advertising is under serious review thanks to the confidence we gained from accessing a greater understanding of the mechanics of this business function. We are also preparing to instil public relations principles into our operations – this is an area of business never previously contemplated.

The Loud ‘business development’ process had provided a unique and much valued insight into marketing for our organisation.

– Paul Anderton Business Development Manager Advantex International